The main participants in Vay’s $95 million Series B funding round include new investors Kinnevik, Coatue, and Eurazeo, with existing investors Atomico, La Famiglia, and Creandum continuing their support. Project A, Visionaries Club and signals Venture Capital also participated in the round, as well as former Google CFO Patrick Pichette, and Spotify board member, and Zalando board chair Cristina Stenbeck.