While a last-mile delivery service isn’t really anything groundbreaking in terms of innovation, where Paack wants to lead the pack is through its commitment to sustainability, specifically through achieving carbon net-zero and becoming the first global logistics provider to obtain the seal of approval from The Carbon Trust and The United Nations.

In order to support this ambition, and along the lines of what Turkey’s Optiyol is working on, Paack’s proprietary routing algorithms ensure 96% of deliveries are successful on the first attempt. This not only increases both consumer and driver satisfaction but works in antithesis to a 2021 report by the U.K.’s e-commerce association IMRG’s report that estimated, “the cost of failed first-delivery totaled £769 million” in the U.K. alone.