Florence welcomes $35 million in new flow of capital

FF Injector Apk

London-based marketplace that connects vacant care home shifts to local nurses and carers looking for extra work, Florence has raised $35 million in a Series B round. The funding will be used to further expand the product offering to include services beyond elderly care. Since 2017 Florence has raised close to $50 million.

Looking to make the lives of nurses not only more manageable but also more profitable, Florence cuts out the agency middlemen and gives these healthcare workers direct access to open shifts. Presumably, Florence is aware that in providing the marketplace to do so, they themselves have become the middlemen they’ve sought to cut out.

“Making sure our nurses and care providers are equipped with the knowledge, skills and support needed for their role is essential for providing quality care, and remains at the heart of our mission at Florence,” said Florence co-founder Dan Blake.

The startup reports an increase in revenue by 5x year over year between 2021 and 2022, and after launching in Northern Ireland earlier this year, according to Florence the company now serves more than a quarter of social care in the UK and operates across 99% of the country via 100,000 e-learners, 90,000 workers and over 2000 organisations.

Despite the economic downturn, Florence is looking to fill a number of vacancies.


Florence’s $35 million Series B round was led by Axa Venture Partners with participation from Roo Capital and existing backers SEEK Investments.

“There is a global shortage of healthcare workers, and staff management is very outdated compared to other industries,” said Axa’s Imran Akram. “Florence is tackling these issues head-on, and we are really impressed with what the team has done to date. Most of all, we’re excited to be part of realising their ambitious plans for care in the future.”

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