A social media audit includes a review of your social media accounts, content, analytics, and strategy. It also includes an assessment of your goals and objectives and your current progress towards those goals. An audit will help you develop a social media strategy that’s aligned with your business goals. Here are some guidelines to help you complete a social media audit.
1. List Your Social Media Accounts
Make a list of all the social media platforms you are active on, including any personal accounts you use for business purposes. Take note of when you last updated each account and how often you typically post. It can be helpful to use a spreadsheet to keep track of everything in one place. You can find templates online or create your own.
2. Review Your Social Media Accounts
Review your profile information and make sure it’s accurate and up-to-date. Look at your cover photo and avatar to see if they need to be updated. Check the content you’ve been sharing and delete anything that’s no longer relevant. Organize your content into categories to make it easy to find and share in the future.
3. Review the Performance of Your Brand
Look at your social media analytics to see how your content is performing. Check things like engagement, reach, and clicks. Identify your most popular content and consider ways to replicate that success. Take a look at your follower growth over time. If you do not get your desired results, it might be time to revisit your social media strategy. Invest in a sentiment analysis tool to better understand how people feel about your brand on social media.
4. Evaluate the Performance of Your Channels
Not all social media platforms are created equal. Some platforms will perform better for certain types of content than others. For example, images tend to do well on Instagram, while longer-form content performs better on LinkedIn. Evaluate the performance of each social media platform you’re using and consider whether you should continue investing your time and resources in that channel.
5. Identify the Top Performing Content
Look at the content you’ve shared on social media and identify your top-performing pieces. Identify the common themes and topics that resonate with your audience. This will help you develop a content strategy aligned with your business goals.
6. Perform an Audience Review
Review the demographics of your social media audience. Check things like age, gender, location, and interests. Identify gaps in your audience and consider how you can reach those people. You can get this data from your social media analytics or use a tool like Facebook Insights.
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7. Competitor Review
Take a look at your competitors’ social media accounts when performing your social media audit. See what they’re doing that’s working well and identify any opportunities you can capitalize on. Use a tool like Hootsuite Insights to track your competitor’s social media activity.
A social media audit Is important to maintaining a successful online presence. It will help you develop a social media strategy that’s aligned with your business goals and ensure that you’re making the most of your time on social media.