Permutive’s $75 million Series C round was provided by SoftBank Vision Fund 2, and saw the participation of existing investors EQT Ventures, Octopus Ventures, and ACE & Company.

On the investment, SoftBank’s Max Ohrstrand commented, “To underpin a privacy-first web requires unique technology. As a leader in on-device technology, Permutive can bring a complicated landscape that’s being significantly disrupted into a privacy-safe future. The company’s technology is now running on over 1 billion devices a month globally, and we see tremendous opportunity for sustained growth as on-device processing reshapes adtech.”