Snap says Spotlight had 100M MAUs in January, two months after its launch, with the feature receiving an average of 175K video submissions per day — A surprisingly successful debut — Snap says its TikTok competitor, Spotlight, had 100 million users in January 2021, just two months after it launched.
Spotlight is still far more limited than TikTok. Exploration options are limited, and you can’t remix sounds or go down a rabbit hole of dance videos to a popular song, both features that have helped TikTok continue to grow. It’s also worth noting that Snap gave the figure in terms of monthly users when the company has long placed a focus on daily users overall. That suggests the daily usage of the feature is a good amount lower, given that someone only needed to open the tab once in January to be considered a monthly user. Snap now boasts 265 million daily users overall, up from 249 million the prior quarter.