For advertising experts, technology is crucial. Whether analyzing a campaign’s data or designing a marketing campaign with the team, technology serves a crucial role – hence the term – Adtech. As more people are turning digital, that role will only bloom.
Are you ready to learn a lot more about Advertising Technology (Adtech) and how you can use it to boost your digital advertising? Well, keep reading.
What is Adtech or Advertising Technology?
Adtech is important due to the huge amounts of funds that are spent on digital advertising. With that much volume, Advertising Technologies help sellers to maximize their revenue streams, and buyers optimize their budgets. The prime goal of AdTech is to deliver the best content to the correct person, achieve better ad placements, and minimize wasteful spending. Advertising technologies also provide comprehensive behavioral data that is highly useful in targeting potential audiences in a better way and measuring campaign success.
What is the Difference between AdTech and MarTech?
In a few ways, it may feel like marketing and advertising intertwine in the digital marketplace. While that is true to some degree, Marketing Technology and Advertising Technology encompass different technologies with different purposes – though every aim is to rationalize your attempts as an advertising or marketing professional. When you look at AdTech and MarTech platforms, you can note those differences.
Is it Wise to Use MarTech and AdTech Together?
While they differ, utilizing AdTech and Marketing Technology in your brand’s business strategy is valuable. When you do use it, you provide yourself with a competitive edge. That enhances not only your marketing and advertising campaigns but their results as well. In addition, it can also assist you in filling in all the blanks when researching whether your marketing or advertising efforts brought new clients to your company.
A great example is using advertising technologies is that it tracks the advertising and marketing efforts that led to the call. With that data, you can make informed and smart campaigns to drive quote requests and phone calls and visit your office locations. Now that you understand both Marketing Technology and Adtech, along with their differences, let’s now focus on what Advertising Technology brings to your business. Take a look at this interview to learn more about advertising technology.
Why does Advertising Technology Matter to Digital Advertising?
Whether a part of a business searching for an advertising expert or a marketing agency, you must understand the worth of advertising technology and why it concerns online advertising. In this way, you can describe that worth to prospective clients and decision-makers in your firm. So, why does advertising technology matter? Here are some compelling reasons:
Integrate Toolsets into Your Systems
The most notable benefits of advertising technologies are that it merges your marketing tools within a single system. Take LocalFactor, for example. That saves you a massive amount of time, as you can manage all your marketing efforts within a single platform. In addition, you can also examine the results of these marketing campaigns, which further optimize your productivity. When directed to marketing campaigns, it supports advertising efforts as well.
Track Your Users from one Device to Another
Top digital marketers such as Evan Rutchik say that with 90% of users initiating a digital task on a device and consummating it on another, it is a challenge for marketers to decide whether the visitors on a desktop are the same users who previously visited on a smartphone. While Google provides cross-device tracking to resolve this obstacle, it needs all users to log in to the account. That is where advertising technology comes into use. It uses digital identification and a hub of large data to track users’ movement across devices.
Optimize Bids for Utmost Rate of Interest
The top marketing and advertising expert suggests that irrespective of where you market online, it is crucial that you carefully monitor your campaign’s performance to ensure that you are bidding for the finest amount. Otherwise, you are cutting into the campaign’s return, which will affect your company’s bottom line. With AdTech, you can optimize bids using several applications. Not only does this sort of AdTech eliminate a long-drawn-out task from the calendar, but it also optimizes your ROI (Return on Investment).
Final Thoughts
Also known as Advertising technology, AdTech describes several applications that rationalize advertising tasks. Applications frequently focus on everyday responsibilities in the marketing sector, such as delivering campaigns, targeting audiences, and analyzing campaign data. AdTech broadly refers to the systems, platforms, software, and tools utilized by marketers, publishers, and several other parties to sell, buy, and manage digital advertising.
