Hopefully at this point of your business career, you have heard about search engine optimization and how it is a fantastic marketing strategy. You only hear the positives about search engine optimization but there are some negatives out there if search engine optimization isn’t done properly. Any digital marketing agency worth its salt will try to use the top search engine’s algorithm to boost your business and to push it to the top when it comes to Internet searches. The thing to remember however is that the algorithm is always changing in its efforts to provide customers with a better user experience and so your digital marketing agency has to keep itself up-to-date.
This is why you need to find a SEO specialists in Oakland because they keep their finger on the pulse of digital marketing and they make sure that they are familiar with the changes that are made by these search engines. The changes in the algorithm can really affect how your search engine rankings perform over time and this may affect the amount of sales that you receive. There are a number of things that business owners don’t know about search engine optimization and the following are some of them.
- You need new content – You just can’t sit back and expect customers to keep visiting your business website because you need to put interesting content on there in order to keep customers engaged and to provide them with the information that they want. You should be trying to add new images and new videos all the time and these need to be done correctly if you do not want them to impact your overall search rankings.
- You need a Google business profile – It is fair to say that Google is the most popular search engine and so if you have a business profile then people will be able to find your business more easily when they type in keywords for their search. When the results come off, your business will be listed with the essential contact information of the customer needs and even directions to your store.
You also need to know that the speed of your site really does affect your profits and people need to be able to move around your business website quickly and easily. If it takes too long to load then it just takes the click of a mouse to remove them from your website and then they will take their business elsewhere.