Wholesaling on Amazon: A Complete Guide to Help You Get Started

Amazon Agency

If you’re looking to start your own business or looking for ways to expand your existing business, wholesaling on Amazon is a great option to consider. Amazon Agency is the world’s largest online marketplace, making it a great place to sell products and connect with customers. However, getting started with wholesaling on Amazon can be overwhelming, especially if you’re new to the platform. That’s why we’ve created this complete guide to help you get started with wholesaling on Amazon. 

What is wholesaling on Amazon?

Wholesaling on Amazon is a business model in which a seller purchases products in bulk from a manufacturer, distributor, or wholesaler and then sells them in smaller quantities on Amazon. This business model is attractive to sellers because it allows them to buy products at a lower cost and sell them at a higher price, making a profit in the process. 

Wholesaling on Amazon allows you to leverage existing products, brands, and customer demand. It is also relatively easy to get started, as there are many wholesalers and distributors that are willing to work with Amazon sellers. However, it’s important to note that not all brands and products are available for wholesale, and there are certain requirements and restrictions that sellers must follow. Overall, wholesaling on Amazon can be a lucrative and fulfilling business model for those who are willing to put in the time and effort to build a successful business.

Finding products to sell on Amazon

Finding products to sell on Amazon can seem daunting, but it doesn’t have to be. There are several ways to find products that will sell well on Amazon. One option is to look at best-selling products in different categories on Amazon. This will give you an idea of what types of products are popular and in demand. You can also look at the reviews of these products to see what customers like and what they don’t like. Another option is to attend trade shows and conferences to find new products that are not yet available on Amazon. This gives you the opportunity to be an early adopter and potentially gain a competitive advantage. 

You can also use tools like Jungle Scout or Helium 10 to find products that have high demand and low competition. These tools will show you the estimated sales, demand, and competition for different products. Lastly, you can contact manufacturers directly and ask if they are interested in selling their products on Amazon. This gives you the opportunity to build a relationship with the manufacturer and potentially get better pricing. Whatever method you choose, it is essential to do your research and ensure that the products you choose to sell are profitable and in demand.


Amazon allows you to choose between two different payment options: a Pro Merchant account or an Individual Seller account. The Pro Merchant account is recommended for wholesalers who plan on selling more than 40 items a month, while the Individual account is best for those who plan on selling less than 40 items a month. Once you have chosen your payment option, you will be able to start listing your products on Amazon and begin selling to customers.

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